Arrazcaeta vibes
📝I believe in stories, ideas, and challenging the status quo.
🚫‘That’s just the way it is’ is a phrase I don’t use or believe. My brain is wired to find possibilities. It’s way more exciting anyway.
💞 My comfort with vulnerability is unique. I have the ability to share, take leaps, and have hard conversations.
👀 An intangible skill: paying attention & really, deeply seeing people.
🌍 I have a deep passion for meaningful work. I care about people feeling fulfilled and ideas that leave the world better than it was found.
☯ My creativity is playful while my thoughts are reflective and philosophical. Yin and yang. I need and enjoy both.
🔥 Big fan of sassiness, loud laughter, high energy, and vibrant colors. I get into flow when journaling, dancing salsa, & exploring the world.
My successes
(on my terms)
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I spoke at TEDx in Feb 2026 and it was amazing. It has 20,000 views as of June 2026. Watch it now: https://www.youtube.com/watch?v=ML_l6jDNFHE&t=2s
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For 15 years, I’ve designed award winning strategies for global brands like Nike & Google and innovative startups like Thinx. My strategy career started in advertising at Wieden + Kennedy before moving into innovation, working at Polaroid and then 180 Thinking (consulting arm).
I’ve worked at brands, agencies, startups, consultancies full time and as a freelancer. I’ve become known for my energy. Once described as a deep, playful, and charismatic. -
I have done faciltiation throughout my brand strategy career but now it’s expanded beyond strategy.
I’ve facilitated workshops for Patagonia, Gatorade, and Storio. I’ve facilitated dinners, inner critic bootcamps, and TEDx Watch Parties.
More here: https://marrazcaeta.com/facilitation -
I love, love, love learning. When I’m curious about a topic like Design Thinking or Coaching I sign up for a course. Other topics like culture design, I jump into it to learn by doing. Outside of work, I take classes to learn languages, dance, & various creative outlets.
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My office is more like a maker space. I practice line drawings by drawing architecture in Amsterdam as well as paint and collage randomly. It’s about the process not the outcome.
The beliefs of Super Good Society
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![Your work is nothing without you]()
Change starts with you. Put your mask on first. Clarity , creativity, success follow care for yourself.
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![Inclusivity serves all]()
Everyone and everything benefit when we design for those experiencing work differently and when we keep the planet in mind.
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![shift work, then shift society]()
Individuals influence teams, which influence organisations, which can influence cities and larger systems. Shift how we work & we shift culture.
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![collaboration for the greater good]()
Don’t collaborate for the win win, do it for the greater good. Don’t just consider the parties involved but all those touched by it, now & later.
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![the allies of progress are wonder & experimentation]()
We need curiosity and creativity to create businesses that sustains itself and have positive impact.
