"Love getting these on a Monday, in the US I wake up to it which is also quite nice!" - Jess
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"Your personal story with choice, your teacher's standout statement and your three callouts -- loved this one!" - Alyssa
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"Love getting these on a Monday, in the US I wake up to it which is also quite nice!" - Jess 〰️ "Your personal story with choice, your teacher's standout statement and your three callouts -- loved this one!" - Alyssa 〰️
Meet Michelle 👋
Michelle’s vibes
📝 I believe in stories, ideas, and challenging the status quo.
🚫 ‘That’s just the way it is’ is a phrase I don’t use or believe. My brain is wired to find possibilities. It’s way more exciting anyway.
💞 My comfort with vulnerability is unique. I have the ability to share, take leaps, and have hard conversations.
👀 An intangible skill: paying attention & really, deeply seeing people.
🌍 I have a deep passion for meaningful work. I care about people and ideas that leave the world better than it was found.
☯ My creativity is playful while my thoughts are reflective and philosophical. Yin and yang. I need and enjoy both.
🔥 Big fan of sassiness, loud laughter, high energy, and vibrant colors. I get into flow when journaling, dancing salsa, & exploring the world.
My successes
(on my terms)
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For 15 years, Michelle designed award winning strategies for global brands like Nike & Google and innovative startups like Thinx. Her strategy career started in advertising at Wieden + Kennedy before moving into innovation in the social sector. She worked at brands, agencies, startups, consultancies and as a freelancer. She’s experienced it all.
She also coaches budding and established changemakers. She has been mentoring and coaching since her career started and now is happily doing it as a day job.
Michelle is a skilled speaker, art hobbyist, and host of events that shift perspectives.
She’s become known for her energy. It’s best described as a deep, playful, and charismatic.
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I got the travel bug when I was 16. At 21, I booked a monthlong EU group trip on my own. In 26, I went to Australia for my first true solo trip. At 29, I gifted myself a 6-month sabbatical and backpacked Central America.
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After a recession, jobs, and a creative program, I got a dream strategy job at Wieden + Kennedy on Nike. A few years later, I landed a I-can’t-believe-it’s-real job as a ‘Social Imagineer’ at a social impact lab that no longer exists. Last, is finally launching this business!
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Not saying they were all an amazing successes but following my gut, exploring, & creating taught me so much. From Girl Go Travel to Treat Your Block during COVID, I have so much appreciation for these. More on my personal website: marrazcaeta.com
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I love, love, love learning. When I’m curious about a topic like Design Thinking or Coaching I sign up for a course. Other topics like culture design, I jump into it to learn by doing. Outside of work, I take classes to learn languages, dance, & various creative outlets.
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My office is more like a maker space. I practice line drawings by drawing architecture in Amsterdam as well as paint and collage randomly. It’s about the process not the outcome.
What we believe in
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![Your work is nothing without you]()
Change starts with you. Put your mask on first. Creativity & clarity follow wellbeing.
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![Inclusivity serves all]()
Focusing in has big implications. Everyone and thing benefit when we design for those experiencing the edges and planetary boundaries.
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![shift work, then shift society]()
Individuals influence teams, which influence organisations, which can influence cities and larger systems. Shift how we work & we shift culture.
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![collaboration for the greater good]()
Don’t collaborate for the win win, do it for the greater good. Don’t just consider the parties involved but all those touched by it now & later.
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![the allies of progress are wonder & experimentation]()
We need creativity and curiosity to create a sustainable, regenerative, equitable, just society. Sprinkling in joy, adding the playfulness we need.
